Our Distribution Platform
Built for depth, width and dependable execution.
Our route-to-market model is designed to maximise market penetration while maintaining operational efficiency.
Nationwide
Distribution reach
1+
Vehicles
1m3
Cold Storage
1m3
Warehousing
Route to Market
One integrated flow from source to shelf.
We coordinate the commercial and operational steps that turn an international brand into a visible product in Zambia.
01
Source & Import
Sourcing across Europe, the Middle East, Asia, Africa and the Americas, with freight, documentation and customs coordination.
02
Warehouse
Products move into Zambian warehousing facilities for controlled storage, stock management and dispatch preparation.
03
Distribute
Direct store delivery, structured call cycles and dedicated fleet capacity support nationwide coverage.
04
Activate
Merchandising, sampling, POS deployment, promotions and brand campaigns create visibility at the point of purchase.
Cold Chain Expertise
Protecting freshness from warehouse to customer.
Premier Brands handles sensitive and perishable products through dedicated cold storage, climate-controlled facilities and refrigerated delivery capability.
01/
Storage
Storage
200m²
Cold Room
Cold Room
Dedicated cold storage within the main distribution centre.
02/
Power
Power
Backup Ready
Full-time power with backup generator support for the distribution centre.
03/
Fleet
Fleet
Refrigerated Delivery
Cold-chain delivery capability for meat, poultry and dairy products.
Our Customers
Trusted by leading retailers and foodservice businesses.
Premier Brands supplies a growing network of leading retailers, wholesalers and independent businesses across Zambia.
Fleet Operations
More than 20 vehicles moving brands across Zambia.
The fleet includes 15-ton, 10-ton, 5-ton and 3-ton trucks, pick-ups, with additional trucks hired when required.
Distribution Channels
Designed around the way Zambia buys.
Our multi-channel model services modern trade, general trade, wholesale & cash-and-carry, convenience stores, HORECA, pharmacies and specialist outlets.
Our sales structure combines key account management, sales representatives, merchandising and field supervision for accountable execution.
Our sales structure combines key account management, sales representatives, merchandising and field supervision for accountable execution.
Beyond Delivery
We build brands at the point of purchase.
Distribution is supported by focused marketing and in-store execution to create awareness, trial and sales.
1
Merchandising
Branded secondary displays, shelf and category merchandising, POS materials and dedicated displays.
2
Activations
Promotional and seasonal activations, sampling and consumer engagement in key chains.
3
Brand Support
Social media amplification, consumer education, trade promotions and bundle offers.